You’re never going to grow into all the new readers you want as long as your distribution is limited to comic shops. Digital is not the answer.
You want new readers? You want to return to the glory days?
Get comics back into convenience stores. Into grocery stores. Newstands. If you can pick up a copy of Spider-Man everywhere that you can buy a bottle of Pepsi or time for your Tracfone, readership will grow by leaps and bounds.
I know, I know, I’ve heard all the reasons it won’t work. Comics are too expensive, the return system would be too complicated, etc, etc. Get over it. Bite the bullet, work it out and get on with it. You make comics convenient, make them an impulse and the readers will come.
Advertisement
